Offering added value and strengthening customer loyalty
In view of increasing digitisation, consumers’ shopping behaviour has permanently changed, which presents retail with new challenges. In addition to convenient and secure payment, customers increasingly want a personalised approach, notifications about relevant special offers and vouchers or discounts as a small reward for making regular purchases.
In order to meet these demands, Wirecard has developed innovative, intelligent and seamlessly integrated value-added services that can be quickly and easily implemented in existing systems and payment transactions. These services enable, for example, the access, selection and analysis of data sources around the POS, or the simple integration of even complex customer loyalty programs via an intuitive self-service platform. With the aid of such loyalty programs, merchants can set themselves apart from the competition, enhance their communication with customers and gain new consumer groups.