Payment page

Five tips for successfully designing a payment page

• Keep the payment page simple and neat
  Don’t distract the customer with extra menus, etc. Instead, make it as easy as possible for them to make purchases, also regarding the amount of required payment information. With the Wirecard Payment Page, it’s up to you whether to require a credit card holder’s name or if the card number is sufficient.
  
  

• Instill trust
  Designing the payment page to visually match your shop strengthens customers’ trust. Your customers enter sensitive data on the payment page and therefore want to know that they will be safe. This also means displaying the logos of the payment providers. Features such as an order overview on the payment page or integrated security procedures such as 3D Secure contribute to making customers feel secure.
  
  

• Save your customers’ time
  Label the form fields clearly and legibly. This includes intuitive guidance on how to enter a credit card’s expiration date, for example. A green check mark or color highlighting clearly indicates that the customer has correctly completed a field.
  
  

• Make the checkout process visually comprehensible
  Shopping cart, customer data, shipping method, payment method and confirmation: many checkout processes can be broken down in this way. Use numbering or a visual guide to show the customer how far they have progressed in the checkout process and how many steps remain.
  
  

• Enable prefilled fields for registered customers
  Give your customers a practical reason why they should register in your shop with their email address and other data. For example, explain that they will then be able to place the next order with just a few clicks without having to complete the order form again. But you should also make it possible to order as a guest without registering.