Posted on 02/20/2013 at 15:53
Wirecard’s card reader added to mytaxi Payment
From March 2012, mytaxi will provide its connected taxis with Wirecard AG’s mobile card reader solution. The mobile smartphone add-on is branded as the “mytaxi card reader”.
This allows taxi drivers to settle each taxi journey cash-free, including trips that were not ordered using mytaxi. The mytaxi card reader is currently being launched in Germany, Spain and the USA to accept MasterCards and EC-cards; Visa is currently being planned. Additional countries will follow soon.
Last year, mytaxi launched the first mobile payment system with “mytaxi Payment”, which allows taxi journeys to be paid directly from a smartphone to a smartphone in the taxi. The mytaxi app handles the payment process, and Wirecard processes and accepts the stored credit card data.
“The mytaxi card reader is an additional mytaxi Payment product. We offer drivers not only direct taxi ordering, but also the opportunity to settle the entire payment process for all of their passengers using mytaxi, in just a single app,” noted Niclaus Mewes. mytaxi’s co-founder and CEO continued “We have more than 20,000 connected taxis, which gives us the most extensive access to the taxi market compared to our competitors.”
Thanks to the increasing spread of smartphones, mobile card readers meet the current payment behavior trends. More and more consumers are choosing to pay at the till with their credit or debit card. Cards are now the most favored means of payment at around 40 per cent.
Brigitte Häuser-Axtner, Vice President Digital Sales with Wirecard commented: “Together with mytaxi we have developed an innovative payment product, which is linked to the existing app. Thanks to this integrated concept it makes it easier for taxi drivers to accept payment.”
The mytaxi card reader uses the white label program offered by the payment specialist Wirecard. This comprises a hardware dongle with a magstripe reader, which is attached to the smartphone, and the associated card acceptance agreement. The payment application has been integrated into the existing mytaxi App for drivers, in order to guarantee fast, simple processing. The payment data transfer is encrypted, and is in line with the highest security requirements. The customer confirms payment by signing the smartphone’s touch screen. A receipt can be sent by e-mail if desired.
Visit Wirecard at the Mobile World Congress in Barcelona
(25 - 28 February 2013), booth 7F03.
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