Posted on 03/17/2014 at 09:55

Wirecard Joins Demandware LINK to Accelerate Commerce Innovation

Wirecard Joins Demandware LINK to Accelerate Commerce Innovation ©Demandware

Expand globally via the Wirecard Checkout Page, risk management functionality helps protect against fraud.

Wirecard AG now also supports international companies in the textile and clothing industry in their eCommerce expansion as a Certified LINK technology partner of Demandware. Headquartered in Burlington, USA, Demandware is a leading provider of digital commerce solutions for enterprise retailers and brands.

Through a pre-built integration, the Wirecard Checkout Page is available to retailers in a variety of languages as well as in a range of different transaction and payment currencies. It also comes with fraud protection measures. The page is a solution package that offers both payment processing and risk management. It can be integrated quickly into an online shop, and helps contribute to profit maximisation.

The standard interface enables retailers to process selected domestic and international payment methods as well as credit card transactions using the Wirecard Checkout Page without any additional technical requirements. The Sports company PUMA SE, for example, is just one of the Wirecard clients already relying on Demandware for solutions tailored specifically to their needs.

Tom Griffin, SVP of Corporate Development at Demandware, comments: “We are pleased to have Wirecard as a LINK technology partner. With the Wirecard Payment Gateway, retailers who sell internationally now have a wide range of payment methods at their disposal via a single interface.”

“Online retailers in the fashion industry require optimally integrated solutions with reduced technical complexity. The features most in demand are cost and interface minimisation, availability of common international payment methods and, most importantly, significant reductions in fraud and payment default,” according to Michael Brinkmann, Executive Vice President of Partner Management at Wirecard. “Fashion manufacturers and online retailers who choose the standardised solution offered by Wirecard benefit from industry and retailer-specific fraud pattern detection as well as our Fraud Prevention Suite.”

The Demandware LINK Technology Partner Program provides Demandware clients with a rich set of pre-built integrations to cutting-edge commerce technologies and applications that can unlock revenue generating opportunities and enhance the brand experience. By reducing the cost and complexity of integrations, Demandware LINK allows retailers to adopt innovative third party technologies quickly and cost-effectively, allowing them to accelerate time to market and realize a faster return on their investment.

Online retailers can access the Wirecard interface via the Demandware LINK marketplace at Wirecard also offers customer-specific solutions.

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