Posted on 05/04/2018 at 08:00

Wirecard gains German garden centers as new customer for online payments

Wirecard gains German garden centers as new customer for online payments

Cooperation supports customer with digital transformation and online sales

Aschheim (Munich). Wirecard has gained a new customer for digitalizing the payment process: the largest marketplace for plants and garden accessories in Germany, Pflanzen-Kölle Gartencenter. To this end, the leading specialist for digital financial technology will combine conventional payment methods such as credit cards with alternative payment processes including Sofort Überweisung and PayPal.

Fact is that e-commerce is booming: According to a forecast by Statista, the number of e-commerce users in Germany is anticipated to reach 54.25 million by 2022. The new collaboration will allow the long-established specialist for plants and garden accessories to attain a new level of online sales of garden equipment. Via this partnership, customers of Pflanzen-Kölle, which operates 13 stores across Germany in addition to an online shop, will now benefit from simple, efficient and secure payments online as well as integrated risk management processes.

Nelli Kaiser, E-Commerce Team Leader at Pflanzen-Kölle: “The digital transformation of classical retail is rapidly gaining ground. We do not intend to be left behind here and are aiming to exploit the growth prospects offered by online sales. Wirecard’s expertise will be of great benefit, offering both quick and targeted processes in addition to seamless payment processing of traditional and alternative payment methods.”

Christian Reindl, Executive Vice President Sales Consumer Goods at Wirecard, adds: “The potential of e-commerce is huge. There are new growth opportunities on offer for traditional and high-street retailers by expanding their online business. As a global driver in the digitization of payment processes, we are delighted to support Pflanzen-Kölle in establishing new, digital sales channels.”

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