Posted on 09/05/2017 at 08:00
Wirecard and ÖBB expand collaboration with new value-added services
ÖBB uses Wirecard’s new fully digitised voucher platform
Following a successful start of the collaboration between Wirecard and Austrian Federal Railways (Österreichische Bundesbahnen, ÖBB) last year in the field of payment processing, both companies are expanding their cooperation into new areas. As a leading provider of payment solutions and internet technology, Wirecard has developed a fully digitised voucher platform for issuing and accepting vouchers. ÖBB, Austria’s largest mobility service provider, is implementing this platform.
In 2016, ÖBB achieved a new record for the number of passengers using its bus and train services: 461 million people. Wirecard and ÖBB are now strengthening ÖBB’s service pledge to its customers with voucher issuance and acceptance. Together with the confectionery company Storck, ÖBB is currently conducting the first sales cooperation to be based on this voucher platform in Austria: between August and October, approximately 1.2 million Toffifee campaign packs will have an ÖBB voucher code worth EUR 5 on the inside of the packaging (applies for ÖBB online ticket purchases above EUR 29 from 15 August to 20 December 2017). Customers have until 20 December 2017 to redeem these vouchers when booking travel, in accordance with the redemption conditions (see www.toffifee.at/oebb-aktion). Redemption is possible both online at tickets.oebb.at and in the ÖBB app.
ÖBB is using Wirecard’s new voucher platform for this in order to make its quality service more comprehensive and technically innovative. Its customers can now combine various payment methods and use them in one sales transaction. Both vouchers and credit cards can be handled in one process online using a single transaction ID.
Jan Rübel, Head of Sales Travel & Transport at Wirecard: “Vouchers are an important element in customer loyalty. With the new platform, we are offering ÖBB travellers a concrete redeemable benefit and thus more added value. We are delighted with our strategically important collaboration with ÖBB and look forward to continued cooperation in future.”
Martin Schmutz, Marketing Director at ÖBB-Personenverkehr AG (passenger transport) adds: “We are clearly and definitively driving forward ÖBB’s digitisation strategy in order to offer our passengers as many advantages as possible. With Wirecard at our side, we have found a reliable partner with whom to implement these innovative product concepts.”Download Press Release