Posted on 12/05/2013 at 09:03

Lidl awards Wirecard Bank contract for e-Money gift cards

Lidl awards Wirecard Bank contract for e-Money gift cards ©Lidl

Lidl Dienstleistung GmbH & Co. KG has commissioned Wirecard Bank AG to issue and process the new Lidl gift cards.

In conjunction with its German sales companies, Lidl Dienstleistung GmbH & Co. KG has commissioned Wirecard Bank AG, subsidiary of the listed company Wirecard AG, to issue and process the new Lidl gift cards. The cards, which come in various different values, will be available to purchase or redeem at more than 3,300 Lidl branches in Germany from the beginning of December 2013.

The Lidl gift cards offer complete flexibility for comprehensive multi-channel application: whether offline in bricks and mortar shops or online via the German Lidl online shop www.lidl.de, they can be redeemed through all sales channels.

Christa Wagner, Executive Vice President of Consumer Goods Sales at Wirecard, comments: “With our e-Money vouchers, we are offering retailers a proven method of enhancing customer loyalty. The flexibility of our system enables us to carry out targeted marketing campaigns for our clients at any time, such as coupon promotions and mobile vouchers.”

As a licensed German bank, Wirecard Bank AG offers the development and operation of individual voucher platforms. It also facilitates the best possible combination of bank regulatory requirements with technical expertise. Clients benefit from the solutions it offers from a single source.

The two companies have already been cooperating on payment processing for Lidl’s online shops since 2008.

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