Posted on 06/10/2014 at 09:00

La Prairie Group chooses Wirecard’s integrated payment services

La Prairie Group chooses Wirecard’s integrated payment services ©La Prairie

Payment processing and risk management for an exclusive online shop - entry into UK e-Commerce.

The La Prairie Group AG, a subsidiary of the Beiersdorf Group, has engaged Wirecard AG to implement its integrated payment services in the first online shop for its eponymous skin care product line. La Prairie’s products are now available for order online in the UK. The La Prairie Group operates around the world through 14 subsidiaries and distributes its products under its core La Prairie brand in over 90 countries. La Prairie represents high-quality, innovative skin care products.

The La Prairie Group has chosen Wirecard to initially provide acceptance and processing for credit card payments using the integrated Wirecard Checkout Seamless solution for its first online shop in the UK. Wirecard will support the cosmetics manufacturer in safeguarding its sales through the use of an intelligent, connected risk management solution. The Fraud Prevention Suite will provide La Prairie with the best possible fraud detection and is able to simultaneously minimise the number of transactions incorrectly identified as fraudulent or suspicious. In addition, the risk management strategy contains comprehensive solutions such as device fingerprinting for the avoidance of fraud.

Ina Glasbrenner, Director of e-Commerce & Digital Marketing EMEA at La Prairie, comments: “Wirecard’s professional expertise supported us in every regard throughout the development of our online strategy. This has allowed us to implement our plans successfully. A deciding factor in our decision was Wirecard’s experience accrued over many years in the field of risk management.”

“We are really pleased to have been able to support the world-renowned luxury cosmetics brand La Prairie in their first online venture,” said Andreas Kerschner, Head of Sales Consumer Goods at Wirecard. “It goes without saying that such projects are of course particularly exciting for us. They allow us not only to bring our service portfolio – including payment processing and acquiring, risk management and even banking services – to the table, but also our comprehensive consultancy expertise as an international solutions provider. It’s even more pleasing when the launch unfolds as quickly and seamlessly as it has done with La Prairie.”

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