Posted on 11/02/2015 at 09:15

Krones chooses Wirecard Payment Services to break into the e-commerce market

Krones chooses Wirecard Payment Services to break into the e-commerce market ©Krones

B2B online shop offering over 900,000 products

Wirecard AG is supporting Krones AG, a leading packaging and bottling machine manufacturer, in the development of its e-commerce strategy with integrated payment solutions. The B2B online shop for small and replacement parts,, started in Germany and is now available in a further eight countries. The global, listed company currently has over 80 sales offices and service branches, with its sights now set on global expansion after initially increasing its European operations. Krones already generates around 90 percent of its sales abroad.

Head of e-business at Krones, Bernd Baldauf: “Businesses which do not capitalise on digitisation may potentially miss out on valuable revenue opportunities. This is why we – one of the first businesses in the entire competitive environment – have developed our e-business information portal with an online shop for replacement parts and services.”

The Krones e-business portal offers B2B customers an extensive portfolio of more than 900,000 products, from replacement parts to upgrades, training courses, second-hand machines and services. The payment integration via the Wirecard checkout solution ensures that credit card payment is easy and convenient. The Wirecard Bank handles acquiring processes. The Fraud Prevention Suite and device fingerprinting ensure that payment processing is secure and offers protection against payment defaults. Furthermore, a mobile-configured website is available, which means that the online shop is accessible from all end devices. Roman Lorber, e-commerce management at Krones, explains: “Wirecard is the perfect partner to provide our digital e-commerce payment services. It is particularly advantageous for us because we are now able to flexibly adapt the payment portfolio to meet our needs at all times.”

Christian Reindl, Executive Vice President Sales Consumer Goods at Wirecard: “We are delighted that Krones has placed its trust in our expertise and has chosen to collaborate with us. E-commerce is a very complex issue, especially when it concerns B2B transactions. Our automated processes and payment services together from a single source significantly reduce costs for Krones.”

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