Posted on 09/12/2013 at 10:14

dmexco 2013: Boost conversion rates in eCommerce with Wirecard and RatePAY

dmexco 2013: Boost conversion rates in eCommerce with Wirecard and RatePAY ©www.ratepay.com

Online retailers from Germany who use the Wirecard Checkout Page can approach new target groups with the installment payment option offered by RatePAY.

  • Easy to integrate RatePAY installments via the Wirecard Checkout Page
  • New opportunities to increase customer loyalty

Online retailers from Germany who use the Wirecard Checkout Page can approach new target groups with the installment payment option offered by RatePAY. The higher conversion rates allow shop operators to develop additional sales potential. In addition, the retailer benefits from a payment guarantee linked to the payment method. This is provided by Wirecard Bank AG. RatePAY coordinates all of the processes, for example credit control. Wirecard’s existing customers can add the RatePAY payment methods to their payment portfolio in just a few simple steps. That means that there are no long phases of integration.

Miriam Wohlfahrth, RatePAY’s Managing Director commented: “It is clear to see how merchants benefit from this attractive installment payment function: They have an improved cash flow, because they are refunded immediately for the full amount of the article purchased with installment payments. That means that merchants can specifically approach new customer groups and boost long-term customer loyalty; for example with our 0% financing.”

“Online shop operators who decide to use installment payments via our Checkout Page receive an all-round carefree package. We perform the end-to-end processing for the financial services and the payment guarantee,” added Michael Brinkmann, Executive Vice President Partner Management with Wirecard.

Visit Wirecard and RatePAY at dmexco, stand B051-B053 in hall 7.1.

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