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Global Shopping Report

Shopping report

An in-depth look at shopping behavior worldwide

As shoppers continue to use a variety of channels to engage with their favorite brands and retailers, Wirecard has surveyed 4,500 consumers around the world to find out what they expect from online and physical stores. This report gives insight into an ever-evolving industry. The combination of digital and in-store retail offers consumers more choice over where, when and how they buy—with most now seeking a unified commerce experience.

The quest for unified commerce: Consumers demand cross-channel integration

Consumers are willing to share personal data—in exchange for a concrete benefit

Tradition is not dead: Physical stores are still relevant—as long as they adapt to meet consumers’ evolving demands

Meet shoppers on their terms: Cross-channel options such as BOPIS are must-haves and here to stay

Download the Wirecard Global Shopping Report

The Wirecard Global Shopping Report gives insights into the shopping preferences and habits of consumers worldwide. The Wirecard commissioned survey was carried out by the independent market research agency Vanson Bourne. A total of 4,500 adult consumers from Australia, Brazil, France, Germany, Hong Kong, Singapore, the UK and U.S. were interviewed in October and November 2019.

Download the report for answers to these important questions:

  • Where do consumers make most of their purchases?
  • How often do consumers research a product online before buying in-store later?
  • What is the main reason consumers prefer cashless payment in-store?
  • How willing are consumers to give retailers personal information in exchange for better discounts?