WMF accepts Alipay

Wmf Group


The brands of the WMF Group have stood for the finest cooking, drinking and food culture for over 160 years. This internationally renowned company is one of the largest retail chains in Germany and sets new standards with its products, which are known for their exceptional design and high level of functionality. In addition to high-quality products, the WMF Group also attaches great importance to a technology-based, unique shopping experience at the POS.


WMF used to be faced with the challenge of stocking all the products of its extensive range across all stores. The company also wanted to always provide the best possible service to its large number of international customers, who are often only briefly in the area.

The omnichannel shopping solution now enables WMF customers to see products in the shop, place orders online there and then, and get the products delivered to their home. In cooperation with Wirecard, tablets with pre-installed apps were provided in the stores. The application is directly connected to the online shop, thus offering a shopping experience spanning all channels for WMF customers. For Visa, Mastercard and Maestro customers, the new solution also comes with an additional advantage. In the case of card payments, all payment-related data are read via an integrated mobile point of sale (mPOS) terminal (called SPM2) and transmitted to the app via Bluetooth. Consequently, there is no need to manually enter any credit card data on the tablet. Furthermore, UnionPay and the mobile Alipay app are accepted as payment methods.


The omnichannel shopping solution of WMF and Wirecard combines e-commerce with physical retail, enabling customers to access all products of an extensive portfolio wherever and whenever they like. This ensures optimal service both domestic and foreign customers, who are often in the area for only a short time.