WMF used to be faced with the challenge of stocking all the products of its extensive range across all stores. The company also wanted to always provide the best possible service to its large number of international customers, who are often only briefly in the area.
The omnichannel shopping solution now enables WMF customers to see products in the shop, place orders online there and then, and get the products delivered to their home. In cooperation with Wirecard, tablets with pre-installed apps were provided in the stores. The application is directly connected to the online shop, thus offering a shopping experience spanning all channels for WMF customers. For Visa, Mastercard and Maestro customers, the new solution also comes with an additional advantage. In the case of card payments, all payment-related data are read via an integrated mobile point of sale (mPOS) terminal (called SPM2) and transmitted to the app via Bluetooth. Consequently, there is no need to manually enter any credit card data on the tablet. Furthermore, UnionPay and the mobile Alipay app are accepted as payment methods.