More and more companies are generating a large proportion of their total sales via the Internet. Nowadays, most companies in the EU prefer to sell their products or services via their own website or their own app. However, digital interaction usually also influences sales generated in retail stores, as customers frequently use their smartphones at the POS, either to look for more product information, compare prices with other retailers, or search for evaluations online. Smartphone users often complete their entire shopping experience on their mobile device. Provided, of course, that their preferred payment method is available and there is no risk of their personal details or sensitive credit card information being misused. Olympus relies on its own online shop and innovative payment solutions from Wirecard to sell its premium digital cameras and offer its customers maximum security and a seamless shopping experience.