Freiraum is a start-up in Berlin that has created retail-as-a-service for eclectic young brands. Their mission is to bring digital native retailers from fashion, cosmetics, and electronics into the physical world—because opening a brick-and-mortar store shouldn’t be harder than starting a web shop. Freiraum’s retail services cover everything from location set-up and marketing strategy to checkout configuration.
Though consumers still enjoy the classic in-store shopping experience, 94% now prefer cashless payment methods at checkout. According to our Global Shopping Report 2019, 37% of shoppers place contactless cards in their top three preferred cashless payment methods.
Taking these consumer trends into account, Freiraum was looking for a marketplace checkout solution that offered a customer journey in both the digital and physical space. One that would work for all of their client brands in a single retail store. One that would allow shoppers to purchase products from the various brands with just a single payment.