Brand advocacy on the road with Isuzu


The challenge

Isuzu Commercial Truck of America, Inc. entered the North American market in 1984 with a line of commercial vehicles that offer outstanding performance, durability, and low cost of ownership. In 2004, the company wanted to update its check-based payment system and improve incentives for Isuzu dealer sales associates, to drive the brand’s continued success as the best-selling low cab forward truck in America.

Isuzu recognized the opportunity to optimize its sales payments and incentives programs by partnering with Wirecard North America. Specializing in card-based rebate, incentive, and payment programs for more than 20 years, Wirecard offers white-label programs to deliver timely payments to decentralized sales teams, while minimizing administrative costs and burdens.

The solution

In April 2004, Isuzu replaced its check payment system with the Wirecard US Sales Incentives program, featuring:

  • Timely payments to a diverse national sales force
  • 24/7/365 multilingual customer service
  • Flexibility to allow additional services as the program grows

In January 2018, Wirecard added a rewards program that offers 2 percent cash back for purchases at restaurants and gas stations nationwide, available to participants in Isuzu’s US Sales Incentives program.

The result

Throughout fifteen years of partnership, Wirecard and Isuzu have rolled out payments programs for 100 percent of Isuzu’s dealer sales force in the US and Canada, along with an Employee Rewards program and a US Sales Incentives program for dealer parts and service associates. Payouts under the new cashback program have increased month over month.

Successes from this ongoing collaboration include:

  • Increased brand visibility and sales revenue
  • Improved levels of sales team success and satisfaction
  • Significantly reduced mail and other administrative costs