Getty Images wanted to advance its digital payment and acquiring services globally. With over 300 million multimedia assets, Getty Images is one of the leading creators as well as distributors in the world of premium digital content, including award-winning still imagery, video, music, and multimedia products.
Pictures and impact go hand in hand: a 2018 report by MDG Advertising revealed that articles with relevant images get 94 per cent more views than articles without images. For this reason, businesses demand high-resolution, professionally made photos to reach their clients and have a lasting effect. Given the powerful pull of images, it is not a surprise that they are valued tremendously and are considered the most important type of content by brands.