Wirecard wins high-fashion brand Karen Millen as a new customer for digital Alipay payments

Alipay can be easily accepted in the European stores of the luxury brand as well as online

Jana Tilz
Corporate media inquiries
Jana Tilz

VP Corporate Communications & Branding

May 02, 2019

  • Karen Millen has over 400 stores and in-store shops in 63 countries
  • With over 1 billion users, Alipay is one of the world’s leading payment platforms

Wirecard, the global innovation leader for digital financial technology, enables Alipay payments for high-fashion brand Karen Millen at the POS and online shop. As a result of the cooperation, Karen Millen stores in Europe can now accept China’s leading mobile payment solution. The fully digital solution is smoothly integrated into the retailer’s existing payment infrastructure via the Wirecard ePOS App, which can be used via any mobile device operating Android or iOS. Online shoppers will benefit from the cooperation too, as they will also be able to pay with Alipay.

Karen Millen has over 400 stores and shop-in-shop stores in 63 countries on six continents. The brand has made a name for itself globally with strong international sales and is present in the most prestigious fashion cities, including London, Paris, Madrid, New York, L. A. and Hong Kong.

Vanda Astfäller, Head of Sales Consumer Goods at Wirecard, said, “Alipay is not just a payment method – it’s a digital platform for retailers to reach out to Chinese visitors. We are pleased to be collaborating with Karen Millen to enable Chinese travelers in Europe to use their preferred payment method, providing a seamless purchasing process for both the retailer and the customer, and look forward to developing our cooperation.”

With over 1 billion users, Alipay is one of the world’s leading mobile payment platforms. Retailers who integrate Alipay payments into their POS are capitalizing on the opportunity to market to one of the world’s most affluent target groups. In fact, a 2019 report by Nielsen found that 93% of Chinese tourists would be more willing to spend more while travelling if a larger number of merchants accepted mobile payments. The solution is especially attractive for retailers: shopping remains the consumption category Chinese tourists spend the most on while travelling, comprising 25% of on-location spending.