The payment specialist Wirecard and the IT consultancy group CGI have jointly developed a paid content platform with integrated payment model for Handelsblatt, Germany’s leading publishing house for economic and financial news. Readers will now be able to access all premium content from Handelsblatt at a single price with a single login via a digital pass. This includes all premium articles on the website, the Handelsblatt archive, Handelsblatt dossiers, the Handelsblatt e-paper as well as the digital newspaper Handelsblatt Live. The corresponding e-commerce system was prepared with the help of CGI; credit card payment processing and alternative payment methods are provided by Wirecard, in addition to card acceptance (acquiring).
Many publishing firms now have e-commerce systems but lack an integrated payment solution. CGI therefore developed the paid content platform ‘Customer 360 for Media’ especially for the media company. As specialists in the field of electronic payment processing, Wirecard supports this model with a payment system.
The solution implemented by the publishing house Handelsblatt supports all key functions required to display media content in addition to all common paywall types. An e-commerce shop designed to optimally market both online and offline media content forms the central pillar of the platform.
Torsten Straß, Senior Vice President CGI Germany: “CGI is supporting media companies such as Handelsblatt in driving forward their digital transformation projects. Our paid content platform ‘Customer 360 for Media’ provides all tools required by publishing houses to implement digital projects. Wirecard’s payment model perfectly complements our digital supply chain in this process.”
Michael Brinkmann, Executive Vice President Partner Management at Wirecard: “Together with CGI, we are offering a solution from a single source which features the most modern technology and innovative banking services as well as system integration. In this way, genuine end-to-end solutions and value added for customer are created. The publishing group will benefit from an integrated platform solution with an exceptionally flexible integrated payment model.”
CGI and Wirecard are confronting the digital transformation of the media world with their joint paid content platform. With the introduction of a new revenue model in connection with tailored offers and an e-commerce shop, publishing houses receive an infrastructure with which they can adapt their business model to the challenges of the digitised media world.
Wirecard and CGI have already been working together for several years. This partnership has seen many customer projects successfully established on the market.