Wirecard North America, a subsidiary of German based Wirecard AG, in partnership with CSL Plasma, one of the world’s largest collectors of human plasma, recently launched the industry’s first cash-back donor prepaid card. Wirecard’s cash-back rewards solution is an innovative program for businesses to drive loyalty and customer satisfaction by providing cash rebates for everyday spending activities.
The cash-back option was introduced to support the Platinum level loyalty tier of CSL Plasma’s new iGive Rewards Loyalty Program. According to Robert Mitchell, CSL Plasma’s Director of Marketing and Corporate Communication, “Our collaboration with Wirecard has allowed us to offer a new Platinum level to iGive Rewards that offers more exclusivity and benefits to our valued donors. With the personalized cash-back rewards prepaid card, Platinum level donors receive additional points and other perks. Donors are excited about iGive Rewards and all the extras we’ve put into place for them. The evolution of the iGive Program and Platinum Rewards is another way that CSL Plasma is delivering on its promise to give back to the donors that give their time to make sure plasma is available to make life-saving therapy of patients in need.”
The Platinum level cash-back rewards card powered by Wirecard is the latest addition to the robust iGive Rewards platform. Platinum level donors receive a one-time milestone reward, and cash-back for spend at local grocery stores and quick service restaurants, and the cash-back is paid directly to their reward card. Deirdre Ives, Managing Director of Wirecard North America, noted, “Recently entering the North America market was an important step for Wirecard to extend our capabilities globally. We are happy to partner with CSL Plasma to reward their donors by leveraging our flexible reward capabilities.”