Background
Twisto, a Prague-based startup, has been offering innovative online payment solutions since 2013. Its products are especially attractive to customers in Central and Eastern Europe. This is a huge market comprising more than 8.5 million people or 38% of the population.
The company’s flagship product, Twisto Pay, comes in two different flavors: Online Payments and Twisto Account. Online Payments lets users make purchases and pay within 14 days with no extra fee; Twisto Account gives them 45 days to make payment with a higher credit limit. Interest is only charged when customers take even longer to pay.