- The online food retailing segment is one of the biggest growth drivers in e-commerce
- Wirecard leverages its extensive experience with e-commerce payment solutions
Wirecard, the global innovation leader for digital financial technology, is driving the trend towards online grocery shopping with state-of-the-art payment methods through its collaboration with getnow, a leading German online supermarket. Thanks to Wirecard, getnow is able to offer its customers a flexible variety of digital payment options, with Wirecard processing all payments. Once customers order groceries via getnow’s comprehensive online platform, getnow employees then purchase the goods from the largest German wholesaler METRO and carry out same-day deliveries.
Online grocery shopping is one of the fastest growing e-commerce segments, growing at an annual rate of around 10% in Germany. Globally, online grocery purchases are growing 4 times faster than offline grocery purchases. Consumers who purchase groceries online spend on average between 30 and 50% more than those who purchase in-store. For 47% of consumers, convenience – which includes all payment-related processes – is the main reason to buy groceries online. In Germany, more than 60% of consumers have already purchased groceries online or plan to do so in the future. Overall, the market offers great potential: consumers in Germany spend more than 200 billion euros annually on groceries.
“With our platform, we offer a new shopping experience that attracts an increasing number of customers. Ultimately, online grocery shopping is much easier and less tedious than in a traditional supermarket: from the selection of products to the checkout. We know the major role payment plays when it comes to online shopping, and with Wirecard we have found a partner who understands our vision and helps us offer a fully digital and uncomplicated shopping experience,” said Sebastian Wiese, CTO at getnow.
“Buying groceries online is efficient and is a wise choice especially for recurring purchases. We are therefore pleased to continue to support the industry globally by digitizing payment processes. In the meantime, almost all consumer goods sectors have been fully digitalized, and we are seeing a clear trend towards Unified Commerce across all sales channels. In this sector, online grocery shopping plays a decisive role,” added Christian Reindl, Executive Vice President Retail & Consumer Goods at Wirecard.