Wirecard AG is to support the online shops and eCommerce strategy in Europe of VARTA Consumer Batteries and other companies affiliated with Spectrum Brands Headquartered in Middleton, WI, USA, the globally diversified Group is active in the consumer products industry and its leading brands include VARTA, Rayovac, Remington, Russell Hobbs, Stanley, Tetra, 8-in-1, FURminator, Iams and Eukanuba. The partnership between the Group’s European subsidiaries and Wirecard means customers will benefit from easy and secure integrated payment services processing.
Richard Scheiner, CFO Europe at VARTA Consumer Batteries GmbH & Co. KGaA, comments: “On account of the diversity of brands within our Group and the different country requirements, drawing up an holistic eCommerce strategy for all shops across Europe was a primary focus of our efforts. In Wirecard we have a global partner who has advised us competently and offered decisive solutions from the word go.”
Andreas Kerschner, Head of Sales Consumer Goods at Wirecard: “We are delighted to be able to support the world renowned Spectrum Brands Group in its online activities. As an international payment service provider and acquirer, Wirecard offers customers integrated solutions for payments, risk management and banking as they expand into new markets.”