Wirecard, the leading specialist for digital financial technologies, launches Alipay for Value Retail – creator and operator of the Collection of Villages in Europe and China, award-winning luxury outlet shopping destinations. The Villages are located close to the main gateway cities of Europe and China: London, Dublin, Paris, Frankfurt, Munich, Brussels, Milan, Barcelona, Madrid, Suzhou and Shanghai. After the successful launch of Alipay payments at the Visitor Centre in Bicester Village near London, Value Retail is looking to extend the Alipay service across the nine Villages in Europe via Wirecard’s Scan Alipay app.
Nearly 8.5 million Chinese tourists travel to Europe every year, spending averagely 3000 Euros for shopping. Luxury goods such as designer handbags, shoes and apparel are the most in-demand products by Chinese tourists. With 520 million active users and more than 100 million transactions per day, Alipay is the world’s largest mobile payment network. Experience of other Wirecard customers has shown that offering Alipay as a new payment method via the ready-to-use Scan Alipay app has led to a 40% increase in transactions made by Chinese tourists after one quarter. Each transaction totals EUR 270 on average.
Pam Bingley, Chief Information Officer at Value Retail, says: “Hospitality is at the heart of everything we do, creating memorable experiences for our guests, who come from all corners of the world. Alipay will give our guests from China greater choice, creating more convenient ways of paying.”
Christian Reindl, Executive Vice President Sales Consumer Goods at Wirecard, comments: “We are delighted to announce our new partnership with Value Retail and look forward to expanding upon our collaboration by integrating Alipay into more of the Collection of Villages.”
The Wirecard Scan Alipay app offers retailers the opportunity to benefit from the advantages of Alipay payment acceptance immediately. A customer making a cashless payment with their Alipay app simply needs to show the retailer the barcode on their smartphone display. The retailer then just enters the amount payable into the Scan Alipay app using a mobile device and scans the QR code on the customer’s smartphone. Wirecard takes over payment acceptance and the transaction processing.