Wirecard, the leading supplier of digital payment solutions and internet technology, has entered into a new cooperation to expand the portfolio of value-added services for Alipay and WeChat Pay customers. Together with Storymaker, specialists in marketing for China, and Premier Tax Free, the partners will be offering European merchants an integrated payment and marketing approach for the two leading mobile payment solutions in China, Alipay and WeChat Pay.
The average Chinese tourist spends EUR 520 per day in Europe, representing huge sales opportunities for merchants. However, Chinese tourists prefer paying via their smartphones, as they are used to doing so back home. The mobile payment solution WeChat Pay has over 600 million active users, while its competitor Alipay has 520 million. With the expanding tourism market, the proportion of merchants who want to offer Chinese payments methods is also on the rise, so as to make their business more attractive to Chinese tourists.
In order to do this quickly, easily and comprehensively, Storymaker and Premier Tax Free are now offering numerous advantages to merchants together with the technology supplier Wirecard, which also acts as the acquirer. Due to the partnership with Premier Tax Free, merchants are able to expand their range of value-added services by integrating VAT refunds for Chinese consumers at the point of sale. Local companies can leave an enduring impression with Storymaker’s storytelling and attract customers in a targeted manner with digital discount campaigns on WeChat and Alipay's marketing platforms.
Michael Brinkmann, Executive Vice President Partner Management at Wirecard: “Chinese tourists are a huge target group with enormous sales potential for European merchants. By agreeing new strategic cooperations to facilitate payments via Alipay and WeChat Pay, our intention is to enhance our customers’ understanding of Chinese consumers and offer them value-added services from a single source. This allows European merchants to significantly increase both customer satisfaction and, consequently, their sales figures as well.”