Wirecard gains Zwilling, one of Germany’s largest household goods chains, as customer

Chinese tourists can now pay at Zwilling using Alipay

Jana Tilz
Corporate media inquiries
Jana Tilz

VP Corporate Communications & Branding

Jun 21, 2017

Wirecard, a leading provider of internet technology and mobile payments, has gained high-quality knife and cookware specialist Zwilling as a customer. The company operates in nearly 100 countries worldwide and is one of the largest kitchen and household goods chains in Germany. The kitchenware specialist will now offer the new payment method Alipay in ten branches across Germany via Wirecard’s ‘Scan Alipay’ app. This will enable Zwilling to capitalise even further on the tourism boom from China.

Almost two million Chinese tourists make their way to Germany each year, above all buying renowned luxury brands. During their travels, the average Chinese tourist spends EUR 3,000 on shopping, with a preference for strong brand names. Some of the most popular products among Chinese tourists are household goods and kitchenware. By accepting Alipay payments, Zwilling is appealing to a large and lucrative target group. Experience of other Wirecard customer has shown that offering Alipay as a new payment method via the ready-to-use Scan Alipay app has led to a 40% increase in transactions made by Chinese tourists after one quarter. Each transaction totals EUR 270 on average.

Patrick Rosenthal, Retail Manager at Zwilling: “Thanks to Wirecard, we are able to tap into a new and promising target group. By accepting Alipay we will ensure that we meet the high requirements of our mobile-loving Chinese customers.”

Rita Liu, Head of Alipay EMEA: “We are happy to see Wirecard bringing more and more choices to Chinese tourists. With Alipay’s in-app shopping guide Discovery platform, merchants are able to connect with millions of potential customers even before depart on their European journey.”

Marion Laewe, Vice President Sales Consumer Goods at Wirecard: “We are very proud to have won Zwilling as a customer. With the Wirecard app Scan Alipay, we are supporting our retailers with an easy introduction to Alipay acceptance and, as such, are offering significant added value to customer acquisition in terms of the Asian target group. We look forward to expanding upon our collaboration with Zwilling in the future.”

The Wirecard Scan Alipay app offers retailers the opportunity to benefit from the advantages of Alipay payment acceptance. A customer making a cashless payment with their Alipay app simply needs to show the retailer the barcode on their smartphone display. The retailer then just enters the amount payable into the Scan Alipay app using a mobile device and scans the QR code on the customer’s smartphone. Wirecard assumes payment acceptance and transaction processing.