Integration of Alipay in the central till system of the Kraemer Jeweler Group enabled via the Wirecard ePOS App
Wirecard, the leading specialist for digital financial technology, has gained the Kraemer Jeweler Group as a new customer for China’s most popular mobile payment solutions, of which Alipay is one. The payment methods are to be integrated in the till systems of the Jeweler Group’s stores across Germany by way of the Wirecard ePOS App. Within the framework of this collaboration with the Kraemer Jeweler Group, Wirecard will provide acceptance and assume responsibility for transaction processing. Using the Wirecard ePOS App, retailers can access popular international payment options and value-added services.
The Cologne-based Kraemer Jeweler Group boasts a rich history. Its 45 stores in Germany offer a wide range of jewelry and watches, while the company is also well-known as a wedding rings specialist in Germany. Juwelier Pletzsch also forms part of the Kraemer Jeweler Group and is a well-known address for jewelry and watch customers. Pletzsch will initially introduce the most popular Chinese payment options at its locations in Frankfurt, Dusseldorf, Essen and Mannheim.
Europe and especially Germany remain the most popular holiday destinations for Chinese tourists, for whom shopping is a priority on their trips away. Each year, Chinese consumers spend on average EUR 28,000 on shopping, with luxury items above all in demand. In total, 7.6 million Chinese households fork out for quality, high-value products on an annual basis.
Markus Viegener, Head of Finance and Administration at the Kraemer Jeweler Group underlines: “By successfully integrating Alipay in our till system with the help of Wirecard, we are offering Chinese tourists an additional service and becoming a sought-after point of contact for first-class jewelry and watches. By using Alipay's marketing platform, we can target potential customers and inform them about offers before they arrive.”
Vanda Kospic, Head of Sales Consumer Goods at Wirecard: “We want to help retailers to offer their customers familiar, trusted payment methods. We are delighted to support the Kraemer Jeweler Group and their range of quality jewelry and watches. From experience with other retailers, we are aware that Chinese consumers tend to be more prepared to spend larger sums of money when their domestic payment methods are also available at European retailers.”