Wirecard gains reifen.com as a customer for omnichannel shopping solution

Wirecard offers payment processing, card acceptance and AI-based risk management

Jana Tilz
Corporate media inquiries
Jana Tilz

VP Corporate Communications & Branding

Jul 20, 2018

Wirecard, the global leader of innovation for digital financial technology, offers reifen.com an omnichannel payment solution from now on. Wirecard will assume full responsibility for payment processing across all channels for one of the leading companies in the field of tire services. In addition to credit card payments in 37 branches across Germany and the online shop, Wirecard will allow e-shoppers to pay via Diners/Discover, Masterpass and direct debit, among other options.

In addition, a customized version of the risk management FPS (Fraud Prevention Suite) will go into action. The system identifies data and behavioral patterns in real time, using machine learning and artificial intelligence (AI) in order to effectively prevent fraud and guarantee maximum security for all payment options offered.

Reifen.com is a multi-award winning company, with six awards presented to the company in 2018 alone. The product range covers car tires, rims, tire sets, motorbike, off-road and transporter tires in addition to accessories. The collaboration with Wirecard and introduction of the omnichannel shopping solution will allow reifen.com to exploit two trends simultaneously: the conflation of online and in-store shopping and increasing share of purchases made online. By 2020, global e-commerce sales are set to more than double.

Michael Härle, Managing Director at reifen.com, says: “The digitization of our service offering is a high priority for us, as we can only consistently improve if our business remains fit for the future. Wirecard is the right partner for us in digitizing our payment processes. Together, we can create seamless shopping experiences for our customers.”

Christian Reindl, Executive Vice President Sales Consumer Goods at Wirecard, adds: “The competition in the tire industry is huge, placing retailers under ever greater pressure. reifen.com is tackling this challenge by offering customers seamless shopping experiences. We are convinced that omnichannel shopping solutions via one platform are the right approach in order to exploit the potential offered by value added services to the maximum. We are delighted to support reifen.com in implementing this solution.”