Wirecard expands regional business partnership with Amway to boost its payment capabilities across Asia Pacific

Amway is the world’s No. 1 direct selling company

Jana Tilz
Corporate media inquiries
Jana Tilz

VP Corporate Communications & Branding

Jun 26, 2019

  • Wirecard to extend digital payment services to Amway Thailand, after implementing its financial commerce platform for Brunei, Malaysia and Singapore and tripling the number of transactions in those countries
  • Customers to benefit from multiple payment options and a Unified Commerce experience

Wirecard, the global innovation leader in digital financial technology, today announces an expansion of a long-standing business partnership with Amway, the world’s No. 1 direct selling company as rated by the Direct Selling News Global 100*, to provide digital payment services to customers in Thailand. In 2017, Wirecard successfully implemented its integrated financial commerce platform across multiple locations throughout Asia Pacific, including Amway Malaysia, Brunei and Singapore. Since the implementation, Amway has more than tripled the number of transactions processed by Wirecard in those three countries. Asia is the leading region for direct selling worldwide with annual retail sales of over 85 billion US dollars.

Thanks to the extended partnership, Amway will now be able to provide multiple payment options to their customers in Thailand. Customers can select between credit, debit cards and alternative payment methods, and pay for their online and point of sale (POS) purchases using instalment plans. With more flexible payment options, customers will thus be able to benefit from improved efficiency, increased convenience and a Unified Commerce shopping experience.

“We are delighted to be deepening our business partnership with Wirecard to drive our digital transformation efforts in Asia Pacific,” says Kittawat Ritteerawee, Managing Director, Amway Thailand. “Thailand is one of the key focus markets in the region, and our collaboration with Wirecard will enable us to leverage their state-of-the-art payment technology and meet the changing needs of today’s consumers – who are increasingly demanding for quality service and a seamless, personalized shopping experience.”

Jeffry Ho, Regional Managing Director at Wirecard, said, “Our expanded agreement is a testimony to the success of our initial collaboration making us now the digital payment provider of choice for Amway. We are very pleased to accompany Amway in their digitalization story. Through our platform and the broad spectrum of value-added services, we can establish a customer-oriented and cross-channel approach and thus further increase customer satisfaction. We will continue to expand our collaboration with Amway to deliver a unified commerce shopping experience to even more customers around the globe.”

Amway Thailand has a single and consistent integration to Wirecard’s digital Financial Commerce Platform to benefit from the full range of the payment ecosystem, including payment processing and acquiring for online and POS transactions. Wirecard is also providing a white label solution for Amway Thailand to customize their hosted payment page for direct sellers.

*Published in the 2019 June edition of Direct Selling News, based on 2018 revenue.