Wirecard enables e-commerce channel for IKEA Thailand’s first online store

Customers benefit from a consistent and integrated payment experience across all IKEA stores in Thailand

Jana Tilz
Corporate media inquiries
Jana Tilz

VP Corporate Communications & Branding

Jun 11, 2019

  • Wirecard to provide digital payment services for Swedish furniture brand in Thailand, after implementing its platform services in Singapore and Malaysia
  • Across Thailand, businesses earned an estimated 3.3 billion euros in revenue through e-commerce in 2018

Wirecard, the global innovation leader for digital financial technology, enables payments for Thailand’s first IKEA online store. With this partnership, Wirecard ensures smooth digital payment transactions for IKEA Thailand and enables customers to conveniently order and pay for their purchases, and have them either delivered or collect them at IKEA stores. As a result, customers across Thailand will benefit from a consistent and integrated payment experience.

E-commerce is becoming more popular in Thailand. Currently, there are 39.8 million e-commerce users in Thailand, with that number expected to increase to 45.3 million by 2022. A sharp increase in the overall number of internet users, along with the spread of e-commerce platforms and improved delivery logistics, have led to an e-commerce boom in the Southeast Asian country. In 2018, total e-commerce revenue in Thailand amounted to 3.3 billion euros, with the top three purchase categories being electronics and media, fashion, and furniture and appliances.

“With the opening of our online store in Thailand, we are bringing affordable, beautiful home furnishing solutions to people in all corners of the country,” said Koen Besteman, Head of E-Commerce at IKEA Southeast Asia. “Now, people who live hundreds of kilometres from our big, blue-box stores in Bangkok can find inspiration on our website, shop for any of the 8,000+ products in our range, order, pay and arrange for delivery.”

“We are happy to have an experienced partner like Wirecard by our side, ensuring that all of our online customers enjoy a smooth and user-friendly shopping experience,” added Koen.

The announcement is a result of a partnership between Wirecard and Ikano, owner and operator of IKEA stores in Southeast Asia. With Wirecard’s business expansion into the Thai market, merchants can successfully launch their e-commerce business that connects to the Wirecard platform, while providing a seamless and fuss-free payment experience for consumers. In addition to Thailand, Wirecard already provides digital payments services for IKEA online stores in Singapore and Malaysia.

“As innovation and technology change customers’ expectations and shape the way people shop, it is crucial for businesses to transform to meet the needs of the new generation of tech-savvy shoppers,” said Jeffry Ho, Regional Managing Director at Wirecard. “IKEA Thailand has reacted to this demand, and we are proud to be their digital payment partner of choice. Through this cooperation, we are bringing our Unified Commerce shopping experience to even more customers worldwide.”