OT6

Wirecard enables digital unified commerce for leading German delicatessen Käfer

Käfer AG has an annual turnover of more than 145 million euros

Jana Tilz
Corporate media inquiries
Jana Tilz

VP Corporate Communications & Branding

Apr 30, 2019

  • Wirecard manages all digital POS and online transactions for Käfer – from the stores to the home service and the online shop

Wirecard, the global innovation leader for digital financial technology, has equipped Käfer AG with modern, digital unified commerce solutions. In addition to the acceptance of digital payment methods – including Apple Pay and Google Pay – at the point of sale throughout Germany, Wirecard’s scope also includes e-commerce, enabling payment acceptance in the Käfer Online Shop.

All touchpoints and business units of Käfer AG thus benefit from a holistic solution, which significantly simplifies backend administration and accounting. By connecting to the Wirecard Financial Commerce Platform, Käfer AG can easily add new locations and services at any time.

Käfer AG is a company in the fields of gastronomy, catering, licenses and retail. The company employs over 1,400 people and generated total revenues of 145 million euros in 2018. The gastronomy and catering industry in Germany has annual revenues of 56 billion euros. While just under 50% of all transactions in this sector in Europe are contactless, in Germany the percentage lies by 20%.

“Our customers have high expectations of our service. This includes a smooth payment process and a cross-channel shopping experience. We enjoy working with Wirecard with its many years of experience in the field of digitization because the company helps long-established businesses like Käfer to modernize processes and to prepare for the future,” said Dr Stephan Thewalt, Member of the Board at Käfer AG.

“The Käfer brand stands for creativity and innovation – combined with the highest product and service quality. This is also the case with Wirecard. Our solutions for digital payment transactions fit so well with Käfer because they enable the company to not only meet the requirements of customers now and in the future, but also to grow its own business with state-of-the-art technology. We are delighted to accompany Käfer on its digitalization journey,” said Christian Reindl, EVP Sales Consumer Goods at Wirecard.