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Digital party: Technology and the Brazilian Carnival

By Wirecard Editorial Team

Brazilian Carnival, also known as Carnaval, is one of the most popular and famous parties in the world. Every year, millions of Brazilians and tourists take to the streets to celebrate and enjoy the last weeks of summer.

From the wonderful samba parades in Rio de Janeiro to the multicultural street parties in Salvador, Olinda and São Paulo, Carnival is part of Brazil’s identity and a fuel for the country’s economy in the first months of the year. People spend a lot of money on food, drinks, costumes and numerous items that can make the party even more special.


The Brazilian National Commerce Committee expects that €1.6 billion will be spent during this year’s Carnival. If this prediction comes true, this will be the highest revenue since 2015. So, there are no doubts that this is a great opportunity for merchants to also increase their earnings. To achieve it, keeping up with new technologies that changed the way people consume will be key.

According to our Global Consumer Report, Brazilian people are highly open to new technologies that will improve their shopping experience.

Here are some ways that technology has changed the way people buy and sell during Carnival:

Goodbye, cash

For those who like to celebrate Carnival on the streets, walking with cash in your pocket has always been a problem. In crowded places, the chances of losing notes and coins increase, not to mention the inconvenience of having to open your wallet and count money every time you buy something.

In recent years, certified street vendors have started to adapt to technological advances with mPOS, mobile point-of-sale terminals, to accept payments. For 2020, NFC payments may be a trend: from January to November 2019, the number of monthly contactless payments in Brazil jumped from 1.4 million to 12.9 million, according to Mastercard.

Contactless payment can be safer since the card never leaves the owner’s hand. Since a PIN is not necessary when spending small amounts of money, it can also make the act of buying faster. However, it is still very important to keep the card in an extremely safe place to prevent theft.

Photo by Luis Fernandes from Pexels

Transferring money is way easier

When friends decide to party together, it is common in Brazil to split food and drinks expenses. With digital accounts, transferring money has become much simpler and faster. This makes it easier when dividing costs, avoiding losses for those who were responsible for making purchases.

For merchants, receiving payments through digital wallets is a great option to improve the customer experience and further increase revenues. For example, buying via QR code is more convenient for customers, who can then even leave their credit cards at home. Digital wallets often offer discounts or cashbacks that encourage consumers to use these payment platforms.

No more stress to get dressed

Brazilian street carnival is all about creativity. Making your own costume is a very old and important tradition of the party, which is why large shopping centers are usually crowded at this time of year. But it’s not all bad news for those who want to party in style, but do not have time to face the crowded stores.

Today many merchants use Instagram to advertise their special Carnival products, such as costumes, t-shirts with funny phrases, props and glitter. Without enormous lines and stress, Brazilians can build their costumes and celebrate in style.

Parties like Carnival are an excellent opportunity for merchants to increase sales and gain more customers. For this reason, it is important to invest in the customer experience and purchasing process simpler. It doesn’t matter if you are buying or selling this Carnival, technology will be present in your party. So, it’s time to start adopting innovations that will improve everyone’s experience.

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