Improve Customer Loyalty with Co-Branded Credit Cards

With the Wirecard Bank solutions for affinity, lifestyle and co-branded credit cards, companies increase customer loyalty, expand their customer base and gain conclusive information for their customer management.

The benefits are:

•   A measure for emotional customer retention
•   Development of new customer groups
•   High flexibility in designing the card

Credit card programs with a company design demonstrate a high credibility and reliability and are thus ideal for customer retention by expanding company services and increasing brand awareness. A further positive feature of the card is the ability to combine it with additional services for own customers.

Wirecard is the only bank which provides an online order procedure for co-branded cards in Germany – without application forms and the involved PostIdent procedure. This way the card can be issued immediately. And thanks to its credit function, extensive checks by the SCHUFA (German credit bureau) become unnecessary. Also, Wirecard does not require a minimum purchase of cards per design, providing maximum flexibility for customer preferences and campaign requirements when selecting the theme. The shipping units can also be supported by enclosing additional marketing materials such as brochures, flyers, etc.

Unlike the usual design of credit cards, all of Wirecard’s co-branded cards can be issued with a partner’s individual design, packaged according to his specifications and combined with further core services in compliance with the general conditions of corporate finance and credit card organizations. The existing characteristics and benefits of the underlying card products remain fully intact.